Swiss Photographer Reto Schmid splits his time between Paris and Zurich. Shooting for both independent and established publications, he makes crisp, playful photo essays that have caught the attention of major brands including Prada, Gucci, Louis Vuitton, Givenchy, Kenzo, Versace, Sacai, Stella McCartney, Burberry, Off-White, Courrèges, Ottolinger, H&M, Adidas, Diesel and LUAR.
Described as ‘a photographer with an eye for subtle hilarity’, Reto is a graduate of Switzerland’s ECAL. His highly-polished style and distinct humour stem from his photographic skill and cross-disciplinary approach. “I’m often trying to introduce elements that you wouldn’t expect in a fashion shoot. To push the boundaries of fashion imagery and take inspiration from all sorts of contexts", he says.
Reto has shot for magazines including AnOther magazine, Vogue Italia, Fantastic Man, POP, Arena Homme +, DUST, Buffalo Zine, DAZED and M Le Magazine du Monde.
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